CHAPTER 15: THE LAUNCH
Real Artists Ship: Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales conference, Oct. 1983; "Personal Computers: And the Winner Is . . . IBM," Business Week, Oct. 3, 1983; Hertzfeld, 208–210; Rose, 147–153; Levy, Insanely Great, 178–180; Young, 327–328. The "1984" Ad: Interviews with Lee Clow, John Sculley, Mike Markkula, Bill Campbell, Steve Jobs. Steve Hayden interview, Weekend Edition, NPR, Feb. 1, 2004; Linzmayer, 109–114; Sculley, 176. Publicity Blast: Hertzfeld, 226–227; Michael Rogers, "It's the Apple of His Eye," Newsweek, Jan. 30, 1984; Levy, Insanely Great, 17–27. January 24, 1984: Interviews with John Sculley, Steve Jobs, Andy Hertzfeld. Video of Jan. 1984 Apple shareholders meeting; Hertzfeld, 213–223; Sculley, 179–181; William Hawkins, "Jobs' Revolutionary New Computer," Popular Science, Jan. 1989.