CHAPTER 13: BUILDING THE MAC Competition: Interview with Steve Jobs. Levy, Insanely Great, 125; Sheff; Hertzfeld, 71–73; Wall Street Journal advertisement, Aug. 24, 1981. End-to-end Control: Interview with Berry Cash. Kahney, 241; Dan Farber, "Steve Jobs, the iPhone and Open Platforms," ZDNet.com, Jan. 13, 2007; Tim Wu, The Master Switch (Knopf, 2010), 254–276; Mike Murray, "Mac Memo" to Steve Jobs, May 19, 1982 (courtesy of Mike Murray). Machines of the Year: Interviews with Daniel Kottke, Steve Jobs, Ray Cave. "The Computer Moves In," Time, Jan. 3, 1983; "The Updated Book of Jobs," Time, Jan. 3, 1983; Moritz, 11; Young, 293; Rose, 9–11; Peter McNulty, "Apple's Bid to Stay in the Big Time," Fortune, Feb. 7, 1983; "The Year of the Mouse," Time, Jan. 31, 1983. Let's Be Pirates! Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur Rock, Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare. Hertzfeld, 76, 135–138, 158, 160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview, Sept. 8, 2000, Stanford University Library; Jeff Goodell, "The Rise and Fall of Apple Computer," Rolling Stone, Apr. 4, 1996; Rose, 59–69, 93.
Chapter 13